Dive into this thought-provoking discussion on quality in research, the systemic challenges in research funding, the pitfalls of the "impact factor" chase, and the essential role of individuals and initiatives in promoting research quality with the winners of the 2024 Einstein Foundation Award for Promoting Quality in Research: Elisabeth Bik, Brandon Stell (PubPeer), and Helena Jambor & Christopher Schmied (PixelQuality).